Professional experience.
Product leadership across digital health, insurance, and healthcare platforms.
- Owned the product roadmap for a post-surgery pulmonary rehabilitation Digital Therapeutics (DTx) platform, productizing clinical follow-up workflows and medication adherence management.
- Led cross-functional collaboration with engineering, clinicians, and hospital operations; translated clinical needs into product specs, user stories, and sprint-ready requirements.
- Contributed to securing China’s first NMPA-approved oncology DTx; drove clinical deployment across multiple top-tier hospitals, serving 5,000+ patients annually.
- Owned the direct-channel accident and property insurance product lines; transformed complex insurance bundles into an intuitive user decision framework, launched 8 new products in 6 months, and drove 86% YoY premium growth through portfolio upgrades, new sales model design, vertical category channel launches, and external traffic acquisition optimization.
- Redesigned core user journeys (registration/login, conversion funnel, claims experience) on the ZhongAn Insurance App to improve conversion efficiency.
- Led product planning and iteration for C-end healthcare service platforms (WeChat Mini Program + Web), driving registered users past 1M through user growth strategies and product optimization.
- Built CRM, marketing, and membership systems from 0 to 1, enabling automated onboarding for 30+ business partners and reducing integration effort by two-thirds.
- Scenario-Based Spoken English Course: defined the product format and pre-sales funnel through competitive research; scaled WeChat ecosystem acquisition via distribution and paid channels, improving pre-sales conversion by 5x through A/B testing.
- IELTS Liulishuo: led 0 to 1 commercialization, owned traffic acquisition, conversion operations, data analysis, and community SOP design across the App and WeChat ecosystem.